Cross-Platform Attribution in 2025: Untangling the Web
Being a marketer in 2025, you’re probably often staring at a dashboard that looks like a jigsaw puzzle with half the pieces missing. You may notice that your X ads …
Omnichannel CX: Create Seamless Journeys
What is Omnichannel CX? Omnichannel CX refers to a seamless and integrated customer experience across multiple channels—online, in-store, mobile, social media, and more. Unlike multichannel strategies, where each channel operates …
Omnichannel CX: Creating Raving Fans Across All Channels
Omnichannel CX, short for Omnichannel Customer Experience, refers to a seamless and integrated customer experience across all touchpoints. Whether you’re interacting with a brand through their website, mobile app, social …
Omnichannel Marketing: Creating Seamless Experiences
The modern consumer is constantly connected. They seamlessly move between their smartphones, laptops, tablets, and even smartwatches throughout their day. This hyper-connected lifestyle has fundamentally shifted how they interact with …
Omnichannel Customer Experience and Its Impact Your Business
Imagine walking into your favorite store and finding items you saw online are gone. Or contacting customer service and repeating your issue to multiple agents. Frustrating, right? This highlights the …