CLTV Analysis: Improve Customer Retention
Why CLTV Analysis is a Game-Changer Imagine knowing exactly how much value a customer brings to your business over time. What if you could spot which customers are worth keeping—and …
Mobile App Store Optimization (ASO): Drive App Downloads
Understanding the Fundamentals of Mobile App Store Optimization (ASO) Think of Mobile App Store Optimization (ASO) as the SEO for your mobile app. Just like you optimize your website to …
Automated Bidding Strategies: Maximize Ad Performance
What Are Automated Bidding Strategies? Automated bidding is a feature in online advertising platforms like Google Ads and Microsoft Ads that uses machine learning to set bid amounts in real …
Answer Engine Optimization: Dominating the New Era of Search
Ask your phone, “What’s the secret to a perfect espresso at home?” Instead of scrolling through pages of results, you get a precise, expert answer—spoken aloud or displayed instantly. That’s …
Marketing Mix Modeling: Optimize Your Spend
What is Marketing Mix Modeling (MMM)? Marketing Mix Modeling (MMM) is a statistical analysis technique used to estimate the impact of various marketing tactics on sales or other key business …