If you think LinkedIn is still just a digital résumé hub, think again. In 2025, LinkedIn has transformed into a vibrant content platform where videos are driving the most engagement. From quick thought-leadership clips to full-blown product demos, LinkedIn video marketing is now a must-have strategy for brands, entrepreneurs, and professionals who want to stand out.
You’re not just posting a video you’re telling your story, building credibility, and sparking conversations that can lead to real business opportunities. The challenge? LinkedIn’s audience is savvy, and the competition for attention is fierce. To go viral, you need more than good content you need smart, strategic content.
Let’s break down exactly how you can create videos on LinkedIn that get noticed, shared, and remembered in 2025.
Understanding the Power of LinkedIn Video Marketing
Video is the most consumed content format on LinkedIn. The platform’s algorithm actively pushes videos into more feeds compared to static posts. In 2025, LinkedIn videos are not just for job seekers—they’re tools for brand storytelling, industry authority building, and lead generation.
Why video works on LinkedIn:
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People retain 95% of a message when it’s in video form.
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Native videos (uploaded directly to LinkedIn) get 3x more engagement than external video links.
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The professional context means videos are viewed by decision-makers, not just casual browsers.
Pro Tip: The audience here values substance over fluff. They want insights, expertise, and real value.
Know Your LinkedIn Audience
Before you hit record, you need to know who you’re speaking to. LinkedIn is home to a diverse range of professionals, but your audience is a specific slice of that.
Steps to understand your audience:
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Analyze your LinkedIn analytics – Look at who engages with your current posts.
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Research your industry hashtags – See what kind of content is trending in your niche.
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Engage directly – Use polls, questions, and comments to learn what your followers want.
Example: If you’re a B2B SaaS brand, your audience might be operations managers, CTOs, or marketing directors. The way you speak to them will differ from how you’d talk to general consumers.
Craft Attention-Grabbing Hooks
Your first 3 seconds decide if someone will keep watching. This is true for TikTok, Instagram, and yes—LinkedIn.
Hook ideas that work in 2025:
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Ask a bold question: “What if your team could save 10 hours a week?”
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Make a surprising statement: “Most leaders are failing because of this ONE thing…”
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Show a visual teaser: Begin with a chart, headline, or powerful image.
Pro Tip: Many LinkedIn users watch videos without sound, so add captions to grab attention instantly.
Keep It Short, But Packed With Value
LinkedIn videos perform best when they respect busy professionals’ time. In 2025, the sweet spot for most content is 30–90 seconds.
How to pack value into short videos:
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Focus on one idea per video.
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Use text overlays to reinforce key points.
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End with a clear takeaway or next step.
Example: Instead of a 5-minute talk on leadership skills, break it into a series of five 60-second videos—each focusing on one skill.
Tell Stories That Resonate
Storytelling isn’t just for marketers—it’s human nature. The more relatable your video, the more likely it will be remembered and shared.
3-part story formula for LinkedIn video marketing:
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Setup – Present the situation or problem.
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Conflict – Show the challenge, mistake, or struggle.
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Resolution – Share the solution, insight, or result.
Example: A career coach might share a quick story about a client who was job-hunting for months, what they changed in their approach, and the dream role they landed.
Optimize for LinkedIn’s Algorithm
In 2025, LinkedIn’s algorithm rewards content that sparks meaningful interaction.
LinkedIn Video Marketing: Optimization tips
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Post natively uploaded videos instead of external links.
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Use 3–5 relevant hashtags for discoverability.
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Reply to comments quickly to boost post visibility.
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Post when your audience is active—usually Tuesday to Thursday mornings for B2B niches.
Pro Tip: The first 90 minutes after posting are critical engagement here tells LinkedIn your content is worth pushing to more people.
Use Native LinkedIn Features
LinkedIn keeps adding features to make videos more engaging.
Top features to try in 2025:
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LinkedIn Live for real-time discussions.
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Document + video posts to combine visuals and in-depth explanations.
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Clickable CTAs in the description to drive traffic.
Example: A product launch could include a teaser video plus a downloadable guide linked directly in the post.
Leverage LinkedIn Video Ads
Organic reach is powerful, but combining it with paid promotion can amplify your results.
Why LinkedIn ads work for video:
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Hyper-targeting options (job title, company size, industry).
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Better visibility among decision-makers.
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Retargeting capabilities for warm leads.
Pro Tip: Use organic posts as a testing ground—promote only the videos that already perform well.
Collaborate with Industry Influencers
Influencer marketing is not just for Instagram. LinkedIn has its own set of thought leaders who command trust and attention.
Ways to collaborate:
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Co-create a video on an industry topic.
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Host a LinkedIn Live session together.
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Share each other’s content for mutual reach.
Example: A cybersecurity company could partner with a known tech analyst for a “Top 3 Security Trends of 2025” video.
Analyze, Learn, and Adapt
LinkedIn’s analytics give you everything you need to improve your video strategy.
LinkedIn Video Marketing Metrics to track:
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View count – Measures reach.
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Average watch time – Shows how engaging your video is.
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Engagement rate – Likes, comments, shares.
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Click-through rate (CTR) – For videos with links.
Pro Tip: Don’t just track vanity metrics. Focus on leads, conversions, and real business impact.
LinkedIn video marketing in 2025 is all about clarity, relevance, and authenticity. If you understand your audience, hook them instantly, and consistently deliver value, you can turn your LinkedIn presence into a lead-generating machine.
The platform’s professional environment makes it the perfect place to build authority, expand your network, and create content that not only goes viral but also drives meaningful results.
FAQs
1. What type of videos work best on LinkedIn in 2025?
Short, value-packed videos under 90 seconds that address specific industry pain points perform best.
2. How often should I post LinkedIn videos?
Aim for 2–3 times a week to stay consistent without overwhelming your audience.
3. Should I use subtitles in LinkedIn videos?
Yes. Many users watch without sound, so captions boost engagement and accessibility.
4. What’s the ideal LinkedIn video format?
MP4 format, 1080 x 1080 square or 1080 x 1350 vertical for mobile optimization.
5. Can I repurpose my LinkedIn videos for other platforms?
Absolutely. Just tailor captions, hashtags, and aspect ratios to suit each platform.