Cross-Platform Attribution in 2025: Untangling the Web
Being a marketer in 2025, you’re probably often staring at a dashboard that looks like a jigsaw puzzle with half the pieces missing. You may notice that your X ads …
Customer Data Platforms & Their Role in Marketing
In today’s hyper-personalized digital landscape, knowing your customer is everything. You can’t deliver the right message without understanding behavior, preferences, and touchpoints. This is where customer data platforms (CDPs) step …